Insight 101; an image is worth a thousand words: As vision in humans constitutes the most important of all our senses (IMO), one quick and pictorial way to develop intuition about the nature of the reviews for a given rum is to generate what is known as a word-cloud representation. Such representation is an image that displays the N-most common words in a body of text after removing those frequent terms that do not contribute any meaning to it (known as stop-words) (examples are articles, pronouns, etc). In the cloud image, common words are displayed such that their font sizes are made proportional to the word frequency. This gives the reader an intuitive view of the significance of each term within the text.